Welcome to Little Joy Boutique!

My name is Sami and I am the founder of Little Joy Boutique. I grew up on the Gold Coast surrounded by beautiful beaches, friends and family, and have always dreamt of owning a business; I just wasn't sure what kind.

I am currently studying at University to become a primary school teacher and have always been surrounded by children with my friends and family. So, I started dreaming of a boutique online children's store, which then lead into designing my own matching family swimwear line. The Little Joy Boutique journey started with generating my brand name which was created from my middle name 'Joy'. As a dog-mum to my puppy Clyde, I wanted to incorporate fur-babies into my matching collection, because they are family too! The designs started with sketches on paper and inspirational pictures, which then lead to the production of multiple samples to perfect each design. Nearly 12 months later I was ready to launch my very first collection which is what you see on the website today. I have so many amazing ideas of new styles, items and collections that will be released over time and I cannot wait to share these with you all. 

It excites me to think that one day in the near future my partner Nathan and I will start our own family and I cannot wait to dress my little mini's in Little Joy Boutique. We will 100% be matching all of the time!

Thank you so much for supporting a dream and passion of mine! Every customer is part of our Little Joy family and every sale is truly appreciated. 

From our family to yours,

Sami x
Little Joy Boutique founder